Saint-Tropez: an exceptional real estate market where luxury reaches new heights

A timeless symbol of glamour and exclusivity, Saint-Tropez continues to rank among the world’s most coveted destinations in 2025. With its rich heritage, limited land availability, and global appeal, the peninsula remains a magnet for ultra-high-net-worth individuals drawn by its singular lifestyle and extraordinary properties.

A market dominated by the ultra-wealthy

“The heart of the market lies between €15 and €30 million” explains Frédéric Barth, CEO of Côte d’Azur Sotheby’s International Realty and member of the Private Desk, in an interview with Challenges. This entry point reflects the extreme scarcity of available inventory in this iconic Côte d’Azur village, where transactions are rare, and prices are driven by sustained international demand at the top end of the market.

Since the post-pandemic recovery, the resurgence of American buyers has marked a major shift. In the second half of 2024 alone, they accounted for the largest transactions, including three sales exceeding €45 million. Among them, two took place within les Parcs de Saint-Tropez, a highly exclusive and secure 110-hectare enclave, home to around 200 villas discreetly nestled amidst lush greenery. Notable owners include members of France’s top 500 wealthiest individuals, such as Bernard Arnault and Martin Bouygues, recently joined by Antoine Arnault.

Record sales in the most sought-after neighbourhoods

The most desirable properties combine privileged locations, panoramic sea views, and generous volumes. Villa Imagine, sold for €54 million, stands out for its extraordinary scale, while Nagoya, a rare beachfront residence, changed hands for €46.4 million. Other rising areas include the Capon district, with its Provençal countryside feel, where prices rival those of les Parcs. Villa Shirley Heights, acquired for €45 million by Guillaume Pousaz, founder of Checkout.com, is a striking example.

In this highly exclusive micro-market, luxury renovations play a key role in driving prices upward. Jean-Louis Oger and Francis Holder sold a former farmhouse for €18.4 million, three times their purchase price, after a high-end renovation. Meanwhile, French-American financier Nicolas Berggruen continues to expand his portfolio with a third acquisition in the area.

Expansion toward Ramatuelle and Pampelonne

With inventory in central Saint-Tropez increasingly scarce, the ultra-luxury market is now extending toward Ramatuelle. “The domaines of Capilla and Cap Tahiti are especially attractive due to their proximity to Saint-Tropez and the private beaches of Pampelonne,” notes Frédéric Barth. It is here that 2024’s most spectacular transaction occurred: businessman Ken Griffin paid €85.5 million for the former estate of photographer Gunter Sachs, once married to Brigitte Bardot.

Côte d’Azur Sotheby’s International Realty, through its Saint-Tropez office located at 9 avenue Paul Roussel, stands as a key player in this highly exclusive market. The team of seasoned real estate consultants assists a discerning international clientele in the acquisition of rare, often off-market properties across the most prestigious sectors of the peninsula and the gulf of Saint-Tropez.

For all confidential enquiries or exceptional acquisition projects, please contact our Saint-Tropez office.