The luxury real estate market: the French Riviera at the heart of 2025 prospects

2024: a year of resilience for the luxury real estate market

The year 2024 has once again demonstrated that luxury real estate in France remains a safe haven, even amid political and economic uncertainties. Despite a challenging context marked by the organization of the Olympic Games and the dissolution of the National Assembly, the market exhibited remarkable resilience, setting promising expectations for 2025.

Gradual and significant recovery in 2024

Following a start to 2024 shaped by the uncertainties of the prior year, signs of recovery became evident in the fourth quarter. While the national transaction volume decreased by 7%, the average price for luxury real estate transactions rose to €1.8 million, underscoring the trust of affluent buyers.

Iconic regions such as Paris, the French Riviera, and the Alps continue to maintain their allure, while areas like Normandy, Brittany, and the southwest are experiencing a renewed surge in demand. On the French Riviera in particular, the rapid sales of luxury properties highlight the timeless and internationally esteemed character of the region.

The French Riviera's enduring appeal to American buyers

The French Riviera remains a coveted destination for American buyers, drawn to its exceptional lifestyle and proximity to iconic locations such as Saint-Tropez and Cannes. The historical ties date back to the early 20th century, when the region first captivated wealthy American families. Today, this fascination endures, bolstered by a favorable economic exchange rate between the euro and the dollar.

In a geopolitical climate marked by elections in both the United States and Europe, the 2025 election of Donald Trump has amplified this trend. More Americans are seeking refuge along the Mediterranean shores, illustrating the enduring appeal of French luxury real estate amidst shifting economic and social dynamics.

A year rich in opportunities

With declining interest rates and price adjustments in certain market segments, buyers now have a unique opportunity to acquire exceptional properties. On the French Riviera, luxury villas continue to sell within 48 hours, often at their asking price upon hitting the market.

The French Riviera offers not only a unique cultural heritage but also an attractive environment for investors, families, and those who cherish an unparalleled quality of life. At Côte d’Azur Sotheby’s International Realty, we are proud to uphold this reputation while delivering tailored expertise and exceptional service to help our clients find their ideal retreat in this iconic region.

Encouraging prospects for 2025

Economic and social indicators for 2025 foster a climate of optimism. With favorable financial and geopolitical conditions and a consistently dynamic real estate market, the French Riviera is more than ever an unmissable destination for luxury property enthusiasts.

Discover our exceptional properties now and benefit from Côte d’Azur Sotheby’s International Realty’s bespoke support. Contact our team to bring your real estate project on the French Riviera to life.